Twelve years, a short list of actual clients.
I have been careful with who I work with. Selected engagements below, in no particular order. Some of the best work is still under NDA and will not appear here.
Selected outcomes.
A Nigerian fintech grew organic traffic from under five thousand monthly visits to over four hundred thousand in eighteen months. An African edtech doubled paid signup conversion after a positioning rewrite. A media startup ranked on page one for its category inside six months of focused SEO work.
Numbers only tell part of the story. More importantly, I left teams with systems they could run themselves. The best engagement is the one that eventually does not need me.
What I will not do.
Black-hat SEO. Bought links. Fake reviews. Sock puppets. Offshore content farms. Manufactured virality. I have turned down work over each of these. Life is long and the internet is small.
Independent writing, beyond the client work.
Digital transformation in the UK FMCG supply chain.
An independent research paper examining how AI, blockchain, IoT and automation are reshaping operational resilience, marketing performance and policy across the UK fast-moving consumer goods sector.