Available for Q3 engagements Lagos / London Practicing since 2012

Growth,
engineered
for African tech.

I run growth, SEO and product marketing for tech companies building out of Africa. Twelve years of work. A short list of clients. One rule: everything has to compound.

Years in practice

500+

Brands scaled

1K+

Marketers trained

YouTube Music launch, Africa

§ 01 Practice

A short list of things, done to the ground.

/01

Growth
Marketing

Full-funnel growth work for tech startups. Strategy, acquisition, retention, the unglamorous plumbing in between. Built for compounding, not campaigns.

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/02

SEO &
Search

Technical SEO, content systems, organic visibility programs. Over a decade of ranking Nigerian and pan-African brands on the first page.

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/03

Product
Marketing

Positioning, narrative, go-to-market. Launched products with Google across Africa. Know how to make something land in a market that was not built for it.

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/04

Market
Research

Qualitative and quantitative work that ends in a decision, not a deck. Primary research, competitive teardowns, the real user interviews you keep putting off.

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/05

Data
Analysis

Attribution, funnels, cohorts, honest reporting. Turning dashboards into clarity so teams stop guessing and start shipping.

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'Wole Oduwole, top SEO Expert from Nigeria and Growth Marketing Executive in Africa

Portrait, 2024

§ 02 About

Twelve years inside African tech. Work with Google on product launches. The team behind the YouTube Music algorithm for Nigeria. Iteration on Google Maps, in-country. Now building SEOGidi, an AI-native SEO platform for startups that still think search matters.

'Wole Oduwole, Founder at SEOGidi

§ 03 Selected work