I build growth that compounds.
I'm Adewole Oduwole. Twelve years of SEO, growth and product marketing for tech companies across Africa and the UK. Founder of SEOGidi. Occasional researcher.
Three disciplines, one way of working.
Search
Technical audits, content architecture and link strategy for products that need to be found by people already looking.
Growth
Acquisition, retention and lifecycle work for early-stage teams building the compounding engine, not the leaky bucket.
Product
Positioning, messaging and market research for founders bringing new categories or new geographies to market.
A short index of things worth showing.
Olu K Driving School
Local SEO for a Lagos-based driving school. Ranked number one on Google in Surulere and Ijebu-Ode within a quarter.
Wallsmiths & Co
SEO and content strategy for a UK construction and interiors firm. Category-defining positioning in a crowded local market.
Catlives
Product marketing and technical SEO for a UK cat welfare platform. Organic search as the primary acquisition channel.
SEOGidi
Founder and CMO. An AI-native SEO platform built for startups across Africa and beyond.
Notes from the work.
The Fault Lines: Where AI Search Platforms Disagree, and What llms.txt Actually Does
ChatGPT, Perplexity, Google AI Overviews and Claude read different parts of the web. Part 2 of the entity series: which platform to build for, and whether…
· Founders
The State of Ownership: What I Took Home from ElevaTech Summit, London
Notes from ElevaTech Summit in London, August 2026. Ogochukwu Francis Osifo on ownership: owned beliefs, owned actions, owned outcomes, and the questions…
· SEO
Entities, Not Keywords: How to Become a Thing AI Can Actually Recognize
Your competitor is smaller, less funded, and objectively worse, and ChatGPT recommends them seven times out of ten. The reason is not your content. It is…