Entities, Not Keywords: How to Become a Thing AI Can Actually Recognize
A few months after the conference room story I told in the last post, I got pulled into a different kind of meeting. This…
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Notes & essays
The Dark Funnel: Why Your Traffic Charts Started Lying to You
The first time I noticed something was wrong, it was a Tuesday morning in a glass-walled conference room and the CMO was pointing at…
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How to Start a Career in Product Marketing in the UK – Part 3
If you have read the first two parts of this series, the rest of this piece will make sense. If you haven’t, bookmark it…
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How to Start a Career in Product Marketing in the UK – Part 2
A few months after that accidental meeting in Part 1, Emma was no longer the quiet one in the room. She had read the…
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Governance, Privacy, and Risk in AI Marketing: What Digital Managers Must Know
The way marketing works is changing faster than ever. Artificial intelligence and automation are now part of almost every tool we use. Search engines,…
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How to Start a Career in Product Marketing in the UK – Part 1
It was Emma’s first week at a growing London start-up when she walked into the wrong meeting. She had been looking for the kitchen…
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Paying for SEO Tools: Smart Investment or Monthly Money Drain?
For a tool that claims it will “skyrocket your rankings” and “10x your traffic,” that’s some serious marketing CAP! What’s the point if you’re…
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Social Media Marketing: Building an Engaged Online Community
What a Real Online Community Is and Why It Matters Most pages chase followers. A community is different. A community is a group of…
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Learn How to Scale Your Business with SEO
You’ve got the product. You’ve got the service. You’ve even got a few loyal customers who swear by you. But when you check your…
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Basic SEO Techniques: Your Ultimate Guide to Getting Started
Search Engine Optimization (SEO) can seem daunting, but it’s essential for improving your website’s visibility on search engines like Google. Whether you’re a small…
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