Author: Wole Oduwole
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Governance, Privacy, and Risk in AI Marketing: What Digital Managers Must Know
The way marketing works is changing faster than ever. Artificial intelligence and automation are now part of almost every tool we use. Search engines, social platforms, and ad networks all run on machine learning. Reports show that most companies already use AI in their daily operations, and marketing is one of the top areas where…
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How to Start a Career in Product Marketing in the UK – Part 1
It was Emma’s first week at a growing London start-up when she wandered into a planning meeting by accident. Engineers sketched wireframes on the whiteboard, sales called out customer objections, and marketers debated “positioning” and “messaging.” Emma’s heart raced. She’d studied marketing at university, but none of these words felt familiar. She peeked at the…
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Paying for SEO Tools: Smart Investment or Monthly Money Drain?
For a tool that claims it will “skyrocket your rankings” and “10x your traffic,” that’s some serious marketing CAP! What’s the point if you’re paying $99 every month and you can’t even trace a single client or sale back to it? – Yes, exactly how bad it can be. The so-called “Pro” plans on popular…
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Social Media Marketing: Building an Engaged Online Community
What a Real Online Community Is and Why It Matters Most pages chase followers. A community is different. A community is a group of people who keep showing up, talk to you, talk to each other, and care enough to act. They ask questions. They share your posts. They buy, stay, and bring friends. Here’s…
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Learn How to Scale Your Business with SEO
You’ve got the product. You’ve got the service. You’ve even got a few loyal customers who swear by you. But when you check your analytics, your traffic graph looks like it’s on life support — flat, barely twitching. Here’s the thing: scaling a business isn’t just about working harder or throwing more money at ads.…
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Basic SEO Techniques: Your Ultimate Guide to Getting Started
Search Engine Optimization (SEO) can seem daunting, but it’s essential for improving your website’s visibility on search engines like Google. Whether you’re a small business owner, a blogger, or a marketer, mastering some basic SEO techniques can make a big difference. Let’s break down these techniques in a simple, conversational way, with practical examples and…
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How to Build Organic Presence for Free: A Comprehensive Guide
Organic presence is a vital aspect of any business, as it ensures that customers can easily find your products or services online without you having to pay for traffic. While many businesses understand the importance of organic presence, they may be hesitant to invest in expensive marketing campaigns to achieve it. Fortunately, there are several…
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How to Grow on Social Media: Strategies and Real-World Examples
Nowadays, social media serves a much broader purpose than merely connecting with pals and posting selfies. It’s a potent resource for people and companies seeking to build their brand, connect with customers, and build a presence. But how can you increase your visibility and follower count on social media platforms that have millions of users…
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“Is Google going too far with SERP features and stealing clicks?”
That was the exact title of a Twitter Space hosted yesterday by Semrush with Aleyda Solís as a Co-Speaker. I was really impressed with the open-mindedness of Andrew C., the co-host The truth is, even as a professional in the Content Marketing field, I believe we expect too much from Google. We enjoy a free flow of traffic from Google…
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Basic SEO Techniques: All You Need To Know
You’ve probably heard of SEO, or “search engine optimization.” But what is it, really? In short, SEO is the process of making your website more visible and attractive to search engines like Google. But how do you do that? Read on to find out some basic SEO techniques that you can use on your site…
