About
A short introduction, told plainly.
Nigerian-born, based between Lagos and London. Twelve years of practice across SEO, growth and product marketing.
My full name is Adewole Oduwole. Most people call me 'Wole. Online, I am Woldezzy. I was born in Nigeria and I have spent the last twelve years working in marketing across three overlapping disciplines: search, growth and product.
I started in the trenches of technical SEO, worked on Google product launches across Africa including the YouTube Music launch in Nigeria and the localisation of Google Maps for the region, then spent several years as a growth practitioner and consultant to fintech, edtech and media companies. Along the way I founded SEOGidi, an AI-native SEO platform for startups. I currently serve as its CMO.
How I work.
Everything I do is oriented around one idea: work should compound. If a campaign or a piece of content or an audit does not build on what came before, it is not worth the effort. My best client engagements have been the ones where I could leave the team with systems they could run themselves, not the ones where they needed me forever.
In practice this means being wary of one-off wins, obsessive about baseline measurement, and comfortable saying no to work that will not last. It also means being direct in feedback and slower than average in delivery, because things worth building take time.
What I will not do.
Black-hat SEO. Bought links. Fake reviews. Sock puppets. Offshore content farms. Manufactured virality. I have turned down work over each of these. Life is long and the internet is small.
