https://woldezzy.xyz/journal/ Essays on SEO, growth, product marketing and building tech companies across Africa and the UK. en-GB https://woldezzy.xyz/public/brand/mark-512.pnghttps://woldezzy.xyz/journal/ https://woldezzy.xyz/journal/fault-lines-ai-search-platforms-llms-txt/ https://woldezzy.xyz/journal/fault-lines-ai-search-platforms-llms-txt/ Sat, 07 Nov 2026 09:00:00 GMT SEO ChatGPT, Perplexity, Google AI Overviews and Claude read different parts of the web. Part 2 of the entity series: which platform to build for, and whether… https://woldezzy.xyz/journal/state-of-ownership-elevatech-summit-london/ https://woldezzy.xyz/journal/state-of-ownership-elevatech-summit-london/ Tue, 11 Aug 2026 09:00:00 GMT Founders Notes from ElevaTech Summit in London, August 2026. Ogochukwu Francis Osifo on ownership: owned beliefs, owned actions, owned outcomes, and the questions… https://woldezzy.xyz/journal/entities-not-keywords-ai-recognition/ https://woldezzy.xyz/journal/entities-not-keywords-ai-recognition/ Tue, 19 May 2026 09:00:00 GMT SEO Your competitor is smaller, less funded, and objectively worse, and ChatGPT recommends them seven times out of ten. The reason is not your content. It is… https://woldezzy.xyz/journal/the-dark-funnel-why-your-traffic-charts-started-lying-to-you/ https://woldezzy.xyz/journal/the-dark-funnel-why-your-traffic-charts-started-lying-to-you/ Mon, 11 May 2026 09:00:00 GMT SEO Your organic traffic is down. Your revenue is flat. The gap between them is the dark funnel, the channel built by ChatGPT, Claude, and Perplexity that your… https://woldezzy.xyz/journal/how-to-start-a-career-in-product-marketing-in-the-uk-part-3/ https://woldezzy.xyz/journal/how-to-start-a-career-in-product-marketing-in-the-uk-part-3/ Fri, 08 May 2026 09:00:00 GMT Product Marketing If you have read the first two parts of this series, the rest of this piece will make sense. If you haven't, bookmark it and come back. Part 3 is not a… https://woldezzy.xyz/journal/starting-a-career-in-ppm-part-2/ https://woldezzy.xyz/journal/starting-a-career-in-ppm-part-2/ Sat, 18 Apr 2026 09:00:00 GMT Product Marketing A few months after that accidental meeting in Part 1, Emma was no longer the quiet one in the room. She had read the books, built her first plan, and even… https://woldezzy.xyz/journal/governance-privacy-and-risk-in-ai-marketing-what-digital-managers-must-know/ https://woldezzy.xyz/journal/governance-privacy-and-risk-in-ai-marketing-what-digital-managers-must-know/ Sat, 06 Sep 2025 09:00:00 GMT AI & Governance Learn how digital marketing managers can handle AI governance, data privacy, and legal risks. Practical steps to build trust, stay compliant, and protect… https://woldezzy.xyz/journal/how-to-start-a-career-in-product-marketing-in-the-uk-part-1/ https://woldezzy.xyz/journal/how-to-start-a-career-in-product-marketing-in-the-uk-part-1/ Fri, 29 Aug 2025 09:00:00 GMT Product Marketing Part 1 of a practical UK guide to Product Marketing. Learn what the role really involves, why it matters in the British market, and how to start thinking… https://woldezzy.xyz/journal/paying-for-seo-tools-smart-investment-or-monthly-money-drain/ https://woldezzy.xyz/journal/paying-for-seo-tools-smart-investment-or-monthly-money-drain/ Mon, 10 Jun 2024 09:00:00 GMT SEO Are pricey SEO tools like Ahrefs and SEMrush really worth it, or just dashboard decoration? Discover the hype, the hidden truth, and how to avoid wasting… https://woldezzy.xyz/journal/social-media-marketing-building-an-engaged-online-community/ https://woldezzy.xyz/journal/social-media-marketing-building-an-engaged-online-community/ Sat, 18 May 2024 09:00:00 GMT Social Media Struggling with low engagement, weak growth, or content burnout? Learn step-by-step how to build an engaged online community on social media, work with… https://woldezzy.xyz/journal/learn-how-to-scale-your-business-with-seo/ https://woldezzy.xyz/journal/learn-how-to-scale-your-business-with-seo/ Mon, 18 Sep 2023 09:00:00 GMT SEO You’ve got the product. You’ve got the service. You’ve even got a few loyal customers who swear by you. But when you check your analytics, your traffic… https://woldezzy.xyz/journal/basic-seo-techniques-your-ultimate-guide-to-getting-started/ https://woldezzy.xyz/journal/basic-seo-techniques-your-ultimate-guide-to-getting-started/ Thu, 18 May 2023 09:00:00 GMT SEO Search Engine Optimization (SEO) can seem daunting, but it’s essential for improving your website's visibility on search engines like Google. Whether you're… https://woldezzy.xyz/journal/how-to-build-organic-presence-for-free-a-comprehensive-guide/ https://woldezzy.xyz/journal/how-to-build-organic-presence-for-free-a-comprehensive-guide/ Tue, 21 Feb 2023 09:00:00 GMT SEO Organic presence is a vital aspect of any business, as it ensures that customers can easily find your products or services online without you having to pay… https://woldezzy.xyz/journal/how-to-grow-on-social-media-strategies-and-real-world-examples/ https://woldezzy.xyz/journal/how-to-grow-on-social-media-strategies-and-real-world-examples/ Wed, 08 Jun 2022 09:00:00 GMT Social Media Nowadays, social media serves a much broader purpose than merely connecting with pals and posting selfies. It's a potent resource for people and companies… https://woldezzy.xyz/journal/is-google-going-too-far-with-serp-features-and-stealing-clicks/ https://woldezzy.xyz/journal/is-google-going-too-far-with-serp-features-and-stealing-clicks/ Thu, 02 Jun 2022 09:00:00 GMT SEO That was the exact title of a X (formerly Twitter) Space hosted yesterday by Semrush with Aleyda Solís as a Co-Speaker. I was really impressed with the… https://woldezzy.xyz/journal/gain-organic-traffic-at-zero-cost-strategies-and-insights-from-wole-oduwole/ https://woldezzy.xyz/journal/gain-organic-traffic-at-zero-cost-strategies-and-insights-from-wole-oduwole/ Thu, 02 Jun 2022 09:00:00 GMT Content Many people and companies in the digital world aim to increase their website's organic traffic without breaking the bank on advertisements. An SEO expert… https://woldezzy.xyz/journal/5-ways-you-can-use-google-analytics-for-conversion/ https://woldezzy.xyz/journal/5-ways-you-can-use-google-analytics-for-conversion/ Thu, 05 May 2022 09:00:00 GMT Analytics Google Analytics is an integral part of any website or blog. It tells you how your site is doing and where there might be problems. However, Google… https://woldezzy.xyz/journal/do-you-have-content-ideas-for-the-covid-19-lockdown-if-not-check-this/ https://woldezzy.xyz/journal/do-you-have-content-ideas-for-the-covid-19-lockdown-if-not-check-this/ Thu, 23 Apr 2020 09:00:00 GMT Content If you don't know this, the lockdown will do a lot of good to content writers and bloggers as there are vast audiences ready to feed on your content, so are… https://woldezzy.xyz/journal/how-to-reduce-bounce-rate-on-your-website/ https://woldezzy.xyz/journal/how-to-reduce-bounce-rate-on-your-website/ Tue, 20 Aug 2019 09:00:00 GMT SEO For starters wondering what Bounce Rate is. it is actually the rate at which visitors exit your website returning back to the source that brought them. In… https://woldezzy.xyz/journal/should-i-use-outbound-link-open-link-in-new-tab-in-my-post/ https://woldezzy.xyz/journal/should-i-use-outbound-link-open-link-in-new-tab-in-my-post/ Sat, 16 Jun 2018 09:00:00 GMT SEO This is one major challenge for many bloggers and content curators out there, understanding the idea of linking in posts. The question is, does outbound… https://woldezzy.xyz/journal/why-you-should-move-to-https-today/ https://woldezzy.xyz/journal/why-you-should-move-to-https-today/ Tue, 17 Jan 2017 09:00:00 GMT Analytics I created a website for a company and the manager contacted me some weeks after saying people are having difficulties in accessing the site. Quickly, i ran…